Johann's Philosophy behind Cattle Breeding

Cattle have a dual role to play in any ranching operation: to efficiently convert grass into beef and to improve the land on which they run.
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The Whole Management concept

This was the beginning of a long road of private research and observation in order to find many answers that have eluded ranchers for a long time. It became clear that one could not study or manage the "parts" (cattle and veld) separately as is currently practiced.
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Sustainable and Profitable Ranching

The results in terms of the ecosystem were phenomenal. Composition of palatable/semi-palatable grasses increased, legumes exploded in subsequent years and plant density increased together with vigour. The precursors to all these positive changes were time-controlled soil surface disturbance and non-selective defoliation.
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